Design Principal – Ethnography
Charlie Cochrane has over 25 years experience in ethnographic and qualitative research, marketing and advertising in both the UK and Australia. He has an MA in anthropology from Cambridge University and has trained in psychology and psychotherapy for professionals at Spectrum in London. He pioneered the use of ethnographic research in business in Australia.
He has led projects for government, service organisations and blue chip manufacturing companies in both the UK and Australia for household names such as Nescafe, Campbells, American Express, GIO to name just a few. He also teaches an ethnographic research unit to MBA students at NTU in Singapore.