AI Enablement

Great leaders recognise that problem-solving starts by proactively embracing innovation and staying ahead of the curve

Since the launch of ChatGPT in 2022, the term "AI" has rapidly gained public awareness. The platform attracted 100 million users within just two months of its launch.

The AI Dilemma

The potential value of AI is immense, according to research by McKinsey recent advancements in generative AI could boost global productivity by up to $4.4 trillion annually. That’s $1.3 trillion more than the United Kingdom's entire GDP in 2021. These figures not only illustrate the potential economic impact of AI but also underline its transformative power across various sectors. As AI continues to evolve, it's set to redefine how we work, live, and interact with the world around us.

In response, business leaders and organisations are reacting to the advancements in AI with mixed emotions. There's hope that AI will be a game-changer, bringing significant improvements in efficiency and effectiveness. At the same time, there's fear of missing out on a competitive edge if the use of AI is not adopted fast enough.

With such rapid advances in AI many businesses are wondering -
where do I start?

Introducing PILOT AI

Our PILOT AI service provides a unique solution. By combining design-led problem-solving, expertise in AI, and business acumen, we empower you to navigate AI implementation with confidence.

  • Understand where AI can be leveraged to achieve your business goals and strategies

  • Reimagine the future of your operations, products and services using AI

  • Prove the value of AI-powered assistance through live a live pilot

  • Scale towards enterprise implementation

PILOT AI helps you:

  • Builds a body of evidence to inform strategic decisions about the use of AI in your organisation

  • Demonstrates business value by quantifying efficiency and effectiveness

  • Demonstrates how AI can be applied to your specific context and organisation, safely and sustainably

  • Moves through the process iteratively with measured investment

Value of PILOT AI

WAVE brings a unique perspective to the challenge

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Problem solving expertise

We are experts in reimagining how services work and solving complex business problems to achieve your goals.

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Deep knowledge of AI application

We bring extensive knowledge of how AI can be applied in organisations to drive efficiency, effectiveness and growth.

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AI Implementation

We have the technical capability and knowledge required to implement AI technology in controlled environments, allowing you to explore its opportunities safely.

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Business acumen

We underpin our work with extensive experience working with businesses like yours and deep understanding of your context, economic and stakeholder environment.


Your expert team to navigate your AI journey

Mike Jennings | Design Director

Mike is an experienced Design Director with a background in engineering, he leads with both an analytic and a creative approach to make a positive impact on the world. 

With over a decade of design experience, Mike’s expertise is both broad and deep, encompassing design leadership, research, strategic design, omni-channel experiences, prototyping, hypothesis-based testing, and effective visual communication. His background in computer science and engineering enables him to bridge the divide between design and technology.

Tom Kerr | Design Lead

Tom Kerr has led high-profile projects that relied on human-centred design methodology to uncover opportunities and solve complex challenges for governments and large organisations.

Tom’s experience runs from foundational research through strategic design, service and product design, including designing and delivering technology solutions. The work done by teams led by Tom has been presented to global decision makers and has changed the way government departments work.

Hua Lin | AI Expert

Hua is a seasoned professional in data science, artificial intelligence, and strategic organisational analytics. She leverages technology and creativity to drive value. 

Hua has a track record in creative analytics/data science with a drive to deliver business value. With a depth of knowledge in big data, combining cutting-edge machine learning techniques with out-of-the-box creative thinking she provides meaningful, insightful and actionable analytical and data science solutions. An established academic, Hua has published more than 25 journal and conference papers in the research domain of data science.

Let’s get started with Pilot AI

Want to know more?

Download our FREE Info Pack

Our Approach

The DVF Framework

With so many questions to answer, it can be hard to know to where to start. 

The DVF (Desirability, Viability, Feasibility) framework provides a methodical way to move forward. It acknowledges that the most effective AI-enabled solutions are ones that:

  • Work for people, 

  • Drive value for your business, and

  • Are possible to build and maintain.

We compliment the framework with an overarching lens of governance. 

Our methodology is grounded in this framework to ensure every solution we put forward is proven across these domains.

    • How will our customers and staff react to the use of AI?

      By involving employees and users from the start, DVF helps create AI solutions that align with user expectations and preferences, increasing customer acceptance and trust, and reducing resistance to change.

    • What are the ethical considerations to the use of AI in our context?

      DVF places a strong emphasis on empathy and understanding user perspectives. It can uncover potential ethical issues early in the design process and enable businesses to address them proactively

    • How can AI adoption bring us a competitive advantage over our competitors?

      DVF identifies user needs and pain points that competitors may overlook leading to innovative AI-driven solutions that provide a competitive edge. Alongside this DVF explores the potential risks of falling behind competitors who pursue aggressively.

    • Will AI bring a tangible return on our investment?

      DVF focuses on understanding user needs and delivering solutions that directly address those needs. By involving users in the design process, DVF helps ensure that AI applications are genuinely valuable and therefore provide a clear ROI.

    • What are the long-term costs of implementing and maintaining AI?

      DVF can identify cost-effective solutions by focusing on user needs and priorities, ensuring that AI investments are well-targeted and cost-efficient.

    • What safeguards and governance structures do we need in place to manage the risks?

      By involving users, and legal and compliance experts in discussions about data quality and privacy concerns, DVF can lead to the development of accurate, secure and privacy-conscious AI systems.

    • How do we integrate AI into our systems and manage scalability?

      DVF prioritises seamless user experiences, which includes the integration of AI solutions with existing systems and processes, and planning for the future. This approach minimises disruptions and ensures smooth transitions.

    • Do we have the right talent and capabilities to maintain AI?

      DVF encourages cross-functional teams that include designers, researchers, and other specialists who can bridge the skill gap and ensure that AI systems are designed and implemented effectively.

How does DVF Help to answer some of the most significant questions for business leaders?

Applying the DVF Framework to 'Leaps of Logic'

At WAVE, instead of taking ‘leaps of faith’, big bets on unproven solutions, we take ‘leaps of logic’. A ‘leap of logic’ involves making progress by validating assumptions and finding answers throughout the process -  enabling decision-makers to move forward with confidence.

Each ‘leap’ can be undertaken independently, allowing business leaders to realise the value of the work before deciding to move further through the process.


Our 3 leap model

Our modular three leap approach facilitates a seamless transition to AI implementation, ensuring decisions are informed by evidence, benefits are showcased, and context-specific insights are gained for your organisation.

Leap 1

Identify opportunities to enhance your organisation using AI

Our experts work with you to identify and analyse potential use cases where AI can deliver value for your organisation and unearth considerations and risks

Lenses assessed:

Desirability

Governance

Leap 2

Assess the AI opportunities with the highest potential

We methodically assess the value and difficulty of implementing the use cases with the highest potential

Lenses assessed:

Desirability

Governance

Viability

Leap 3

Live pilot of an opportunity to prove the value 

For the highest potential use case we setup a live pilot in a safe environment to prove its value and mitigate any risks associated with the implementation

Lenses assessed:

Desirability

Feasability

Governance

Viability

Let’s get started with Pilot AI

Want to know more?

Download our FREE Info Pack