Not a ‘flash in the pan’ design team. We’re with you for the whole journey.

What you can expect working with us

WAVE Framworks

Tailoring frameworks to deliver effective creativity

Creativity is essential to setting an inspiring direction, solving the right problems and designing products your customers love. However, creativity is most powerful when shaped by structure.

As your allies in finding lasting solutions and shaping change, we work with you to spark your creativity and build your skills in the frameworks. That way, you can be sure your creativity is always channelled into growth.

WAVE HCD

Practising human-centred design

Growth-driving solutions flow naturally when you bring together rigorous research and deep creativity using human-centred design methodologies. Human-centred design:

  • Ensures that your services and products are ones your customers will queue for — because we’ve worked with you to understand the problem from the customers’ perspective.

  • Makes implementation frictionless because the design process has considered the people who will be required to make it happen.

WAVE Leaps of logic

Leaps of logic ensure solutions that work on every level

Innovation projects are high-risk only if they rely on leaps of faith. You reduce risk with our process of moving projects forward incrementally, taking only leaps of logic. First, we adjust our services to be right for your project. Then we make sure each leap in the project is as small as possible. We’ll show you how to do that. Soon, you’ll be moving quickly, testing assumptions and filling knowledge gaps.

Taking leaps of logic, your innovation projects proceed with lower risk because we’re constantly checking the desirability, viability and feasibility of the solutions.

WAVE Partnership

Partnering with a senior team

You’re looking for significant transformations. You want to set your North Star — an ambitious target. You want to design market-beating products and services that your customers love and that outpace the competition. Unearthing the drivers of this level of transformation takes combined expertise — yours and ours. That’s why we bring a senior team to every project. The experts in your business will be working alongside experts with years of experience researching, hypothesising, designing, prototyping, testing and implementing exactly the kind of transformation you’ve set your sights on. Every member of our team you work with will have experience dealing in real-world problems to deliver real-world solutions that last.


Impact for desire and delivery

The terminology of innovation is easy to co-opt for show, but an idea isn’t an innovation if it doesn’t solve a problem or if it solves the wrong problem. Innovation is about unearthing real problems then creating solutions that customers value, that you can deliver and that create value for you.

Your WAVE team combines years of experience innovating in and for organisations of all sizes and types. Whether you’re a business, a government department or a non-profit, we’ll work alongside you to make lasting change while solving real problems by:

  • Writing workable strategies with innovation at their centre

  • Designing products and services that customers want and the organisation can deliver

  • Invigorating existing products and services that aren’t hitting the mark

  • Redesigning internal processes to increase efficiency and remove cost

  • Advising boards, CEOs and group executives on their innovation agenda

We’re here to help

If you need a proven methodology to identify and solve problems, creating a culture of innovation along the way, we are here to help. We’d love to talk more about what you need and how we’ve helped in similar situations.